Our Company – Our Brand, explores how to use brand image, brand essence and brand equity as tools for developing customer loyalty. Participants identify their types of customers and consider what their customers are looking for – what they want or expect from the brand. The customer experience is presented as a compilation of their experience with the product, the purchase, the ownership and the communication about the brand. Participants examine what other companies have done to successfully grow their brands and then develop action plans of things they can do to enhance the equity of their own products or services.
This course uses a highly interactive teaching style, combining discussions of relevant theory and marketing principles with practice simulations to create a rich and engaging learning environment.
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